Edinburgh · United Kingdom

Desktop Sequoia Path

We locate where people hesitate, abandon, or loop inside your application—and turn those moments into a clear remediation sequence grounded in application analytics.

Small team reviewing notes and sketches together in a bright workspace

Flagship engagement

UX Friction Discovery Assessment

A ten-to-fifteen day review of critical application paths. We combine funnel behaviour, session patterns, and stakeholder context to produce a severity-ranked friction inventory—not a generic redesign wishlist.

For product owners and UX leads who need shared evidence before the next sprint debate.

Journey maps and sticky notes arranged on a workshop wall

Related work

Other ways to engage

5–7 working days

Session Pattern Review

Focused examination of recorded or aggregated session patterns to explain why particular screens lose people mid-task.

From £1,450 per review

Half day plus prep

Journey Friction Workshop

A facilitated half-day session that brings product, support, and design voices together around observed friction evidence.

From £980 per workshop

Monthly retainer

Remediation Advisory

Ongoing advisory hours for teams implementing friction fixes, keeping decisions aligned with the original discovery findings.

From £650 per month

From a recent assessment

“The assessment pinned our account-opening cliff to a single verification step we had defended for months.”

Helen Cartwright · Product lead · UX Friction Discovery Assessment

Field notes

Writing from the discovery desk

Short pieces on reading drop-off, scoring severity, and aligning support themes with funnel gaps.

Naming labels that stall tasks

Ambiguous field and button labels remain one of the most common friction sources uncovered during application analytics reviews.

All field notes