Field notes
Guides from discovery work
Articles rooted in application analytics and UX friction point discovery—written for people who decide what to fix next.
2025-11-12
Reading drop-off without guesswork
How to separate a genuine UX friction signal from seasonal traffic noise when reviewing application analytics funnels.
2026-01-08
Naming labels that stall tasks
Ambiguous field and button labels remain one of the most common friction sources uncovered during application analytics reviews.
2026-02-19
When support tickets mirror funnel gaps
Support themes can validate—or challenge—what application analytics suggest about UX friction.
2026-04-03
Scoring severity without vanity scores
A practical way to rank UX friction points so remediation work follows consequence, not volume of opinions.