Remote or on-site assessment
UX Friction Discovery Assessment
A structured review of how people move through your application, locating hesitation, abandonment, and confusion with evidence from analytics and observed behaviour.
Who it is for
Product owners, UX leads, and operations managers who need clear evidence of where users struggle inside an existing application.
Result
A prioritised map of friction points with severity ratings, supporting evidence from analytics events and session patterns, and a practical remediation sequence.
Included
- Kick-off briefing and goal framing
- Analytics event and funnel review
- Friction point inventory with severity scores
- Annotated journey excerpts for the highest-impact paths
- Remediation priority brief for your design or engineering partners
- 90-minute findings walkthrough
Outside scope
- Full interface redesign
- Engineering implementation
- Ongoing analytics tooling licences
How the assessment unfolds
- Brief and access setup
- Analytics and behaviour review
- Friction mapping and severity scoring
- Findings document and walkthrough
Preparation
Share read-only analytics access, a short list of critical user paths, and any recent support themes related to the application.
Constraints
Best suited to applications with measurable traffic on the paths under review. Early prototypes without usage data need a different engagement.